Metrics by Tile Type

Each Tile type includes its own interaction model, which determines what performance data is captured. This section outlines the metrics available for each supported Tile type:

• Media Tile: Standard content display (photo or video)
• Text Tile: Standalone text content from social posts or custom copy
• Clickthrough Tile: Interactive tile linking to external content
• Reveal Tile: Interactive tile that reveals an outcome after a click or scratch interaction
• Quiz Tile: Multiple-choice quiz to drive engagement
• Poll Tile: Quick opinion-based voting interaction
• Submission Tile: User-generated content submission form
• Form Tile: Author-defined form with a drop-off funnel

While all Tiles track baseline metrics (like views and clicks), interaction-specific Tiles capture additional events such as clicks, answers, votes, submissions or form completions, depending on the functionality.